What To Learn About Cannabis Consumer Preferences in 2024

What the Data Says About Cannabis Consumer Preferences in 2024

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Introduction

The cannabis industry is evolving fast, especially last year, 2024, with consumer preferences shaping how dispensaries, brands, and retailers operate. More than ever, buyers seek personalized recommendations, convenient shopping experiences, and trustworthy product information. As technology continues to enhance the cannabis space, platforms like Buddy: The Cannabis App are at the forefront, helping consumers find the right products while providing valuable insights for dispensaries.

For cannabis businesses, understanding these trends is crucial—especially in key markets like Sacramento, where competition is growing. Here’s what the data says about today’s cannabis consumers and how businesses can adapt.

The Rise of Personalized Cannabis Experiences

Cannabis users no longer settle for a trial-and-error approach. They want tailored product recommendations based on their past purchases, preferences, and desired effects. This shift toward data-driven cannabis shopping is why platforms like Buddy are thriving.

Through AI-driven insights, Buddy helps users find the best cannabis products suited to their needs. Whether someone is looking for the best cannabis products in Sacramento for relaxation or high-energy sativa strains for productivity, technology is playing a major role in refining the experience.

Consumer Buying Trends in Sacramento’s Cannabis Market

Sacramento remains a key cannabis hub, and recent data shows a shift in how consumers buy their products:

• Online ordering & in-store pickup are more popular than ever. Shoppers want the convenience of browsing dispensary menus online and picking up their orders without delays. (Abatin Wellness Center has 420 Marketplace and Buddy: The Cannabis App to order products.)
• Flower and vapes remain top sellers, but edibles and concentrates are quickly gaining traction as more consumers seek discreet and long-lasting effects as well as a more controlled dosage option.
• Dispensary loyalty programs and exclusive deals are major drivers in where consumers choose to shop.

With Buddy’s POS-integrated marketplace, consumers can browse dispensary menus, find deals, and order directly—all from one app. For local businesses, getting listed on Buddy means increased visibility among Sacramento cannabis shoppers searching for where to buy cannabis in Sacramento online.

The Role of AI and Technology in Cannabis Shopping

AI-powered platforms are changing how consumers explore cannabis. The demand for AI-powered cannabis recommendations in Sacramento is increasing as users look for data-backed insights on strains, effects, and dosage. This is especially important for new consumers. As mentioned above, avid users aren't as prone to trial and error anymore, looking for products that improve their day to day further, as well as sleep options if there is trouble. For new users, cannabis is an uncertainty, and a bad experience will set them back, most likely leading to months without another purchase being made.

Buddy’s AI Chat feature allows consumers to ask detailed questions about products, get recommendations based on past purchases, and make informed buying decisions—all within the app. This shift toward AI-driven guidance makes cannabis shopping more seamless and personalized than ever before.

Social Influence & Community Engagement in Cannabis

Social platforms play a huge role in how consumers discover new cannabis products. People trust recommendations from real users, which is why cannabis-focused social communities are gaining popularity.

On Buddy’s social platform, users can:
✅ Share their experiences with different strains and products
✅ Follow dispensaries and brands for exclusive deals
✅ Engage with cannabis influencers and like-minded consumers

This rise in cannabis community engagement is reshaping the industry. Consumers aren’t just looking for products—they want to connect, share, and learn. Dispensaries and brands that actively participate in social engagement, like creating a Buddy profile to connect with Sacramento consumers, will stay ahead.

The Shift Toward Quality and Transparency

Cannabis buyers in 2024 were more informed than ever and gained transparency when choosing products. Recent trends show that:

• Lab-tested, high-quality cannabis is a top priority for consumers who want safe and reliable products.
• Strain information, terpene profiles, and verified reviews help shoppers make better purchasing decisions.
• Brands with clear product descriptions and educational content see increased customer loyalty.

Buddy’s platform helps users track their past purchases, leave reviews, and find the best lab-tested cannabis in Sacramento dispensaries. As quality becomes a major factor in buying decisions, businesses that prioritize transparency will gain a competitive edge.

Wraps Up With Buddy

The cannabis industry is shifting toward personalization, technology, social engagement, and quality assurance. Consumers in Sacramento and beyond are looking for seamless experiences when choosing their cannabis products, and platforms like Buddy are leading the way.

For brands and dispensaries, the key takeaway is clear: Leverage technology and community-driven marketing to stay ahead in 2024. If you’re looking to connect with today’s cannabis consumers, join Buddy and start building your presence in Sacramento’s cannabis market today! Learn about products on Buddy across the United States!